Fix this Inauthentic Item Complaint suspension instantly
Amazon policy-aligned Plan of Action, generated by the AI Text Utility. Typical first draft within 24 hours.
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How to use this guide on your own Amazon case
- 1
Paste your suspension notice
- 2
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- 3
Approve the draft, then download your Plan of Action
Root Cause Analysis
Inauthentic complaints usually follow a buyer message about packaging, a missing serial or batch code, an expiry date issue, or a brand's own test buy. Amazon suppresses the ASIN and asks for supply chain evidence. Where sellers lose is by arguing about product quality instead of proving the chain of custody from an authorised source to the customer.
Required Documents
- Invoices from the last 365 days listing the exact ASIN or the brand and model that was complained about
- Supplier contact details that Amazon can independently verify by phone or email
- Brand authorisation letter or distributor agreement where the brand restricts resale
- Photographs of the product label, batch code and packaging as received from the supplier
- Your internal receiving and inspection record for the affected batch
Recovery Steps
- 1
Identify the exact ASIN and complaint date
Pull the performance notification and match it to the specific shipment. A general appeal that does not name the batch reads as guesswork.
- 2
Gather invoices that cover the sold quantity
The units invoiced must cover the units sold in the period. A shortfall is a rejection reason on its own.
- 3
Explain the operational failure, not the customer
Blaming the buyer is the fastest rejection. Point at the process: no incoming inspection, mixed inventory, no batch traceability.
- 4
Commit to specific controls
Single authorised supplier per brand, incoming inspection with photo evidence, batch logging, and removal of commingled inventory where relevant.
Before you submit — checklist
- Attached: Invoices from the last 365 days listing the exact ASIN or the brand and model that was complained about
- Attached: Supplier contact details that Amazon can independently verify by phone or email
- Attached: Brand authorisation letter or distributor agreement where the brand restricts resale
- Attached: Photographs of the product label, batch code and packaging as received from the supplier
- Every bracketed placeholder in your appeal replaced with a verifiable fact
- No promise of a specific outcome or timeline anywhere in the text
- Case or notice reference number quoted at the top of the submission
What the marketplace expects
| What they expect | Accepted evidence | Common mistake |
|---|---|---|
| Identify the exact ASIN and complaint date | Invoices from the last 365 days listing the exact ASIN or the brand and model that was complained about | Submitting retail receipts or screenshots instead of business invoices |
| Gather invoices that cover the sold quantity | Supplier contact details that Amazon can independently verify by phone or email | Arguing with the complaint instead of naming the operational cause |
| Explain the operational failure, not the customer | Brand authorisation letter or distributor agreement where the brand restricts resale | Promising to 'be more careful' with no named owner or control |
Frequently Asked Questions
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