Amazon Section 3 Suspension for Inauthentic Items: Appeal Guide

Amazon receives an authenticity complaint (buyer, brand, or internal test buy) and cannot verify the supply chain from the listed brand to your account. Generic wholesale receipts, retail receipts, dropshipping invoices, or invoices that do not list the ASIN/brand are the most common reason appeals fail.

• Supplier invoice from the brand or an authorized distributor dated within the last 365 days
• Invoice must list the brand name, your legal seller name, ASINs or SKUs sold, and unit quantities reasonable for your sales velocity
• Authorized distributor or brand authorization letter where applicable
• Proof of business address matching the invoice (utility bill or business registration)

1. 1

   Pause the affected listings

   Do not relist the ASIN under a new SKU. Re-listing while the case is open is interpreted as evasion and escalates the suspension.

2. 2

   Collect compliant invoices

   Request 365-day invoices from your authorized supplier showing brand, ASIN/SKU, and reasonable quantities. Reject anything that says 'wholesale receipt'.

3. 3

   Draft a Plan of Action

   Three sections: Root Cause (be specific, no blame), Immediate Corrective Actions (what you stopped/changed in 24 hours), Preventive Measures (sourcing controls, invoice retention, supplier vetting). Attach invoices as supporting documents.

4. 4

   Submit via Account Health

   Submit through Account Health → Submit Appeal. Do not open multiple cases. If denied, request escalation to an Account Health Specialist; do not resubmit the same POA verbatim.