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Etsy
IP · Trademark Takedown

Etsy removed my listing for a trademark complaint — what to do

Etsy removes listings when a rights owner submits a report. Etsy does not decide who owns the trademark — it acts on the report. Your options are to accept the removal, to contact the reporter, or to file a counter-notice where you genuinely hold the right.

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Etsy policy-aligned Plan of Action, generated by the AI Text Utility. Typical first draft within 24 hours.

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  1. 1

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Root Cause Analysis

The usual causes are brand names or slogans in titles and tags, character or logo artwork, 'inspired by' phrasing, and commercial-use licences that do not actually permit resale of the design. Repeated reports escalate from listing removal to shop suspension.

Required Documents

  • The takedown notice with the reporter's name and the reported listing IDs
  • Your licence or authorisation for the design, if any
  • Proof of your own prior use or registration where you hold the right
  • A list of every other listing that uses the same term or artwork

Recovery Steps

  1. 1

    Remove every listing using the same mark

    Leaving similar listings live is the fastest route from one removal to a closed shop.

  2. 2

    Do not relist under a different title

    Relisting the same item is treated as evading enforcement.

  3. 3

    Consider contacting the rights owner

    A retraction sent by the reporter to Etsy is the cleanest resolution when the use was accidental.

  4. 4

    File a counter-notice only if you truly hold the right

    A counter-notice is a legal statement and gives the reporter your contact details.

Before you submit — checklist

  • Attached: The takedown notice with the reporter's name and the reported listing IDs
  • Attached: Your licence or authorisation for the design, if any
  • Attached: Proof of your own prior use or registration where you hold the right
  • Attached: A list of every other listing that uses the same term or artwork
  • Every bracketed placeholder in your appeal replaced with a verifiable fact
  • No promise of a specific outcome or timeline anywhere in the text
  • Case or notice reference number quoted at the top of the submission

What the marketplace expects

What they expectAccepted evidenceCommon mistake
Remove every listing using the same markThe takedown notice with the reporter's name and the reported listing IDsSending documents in a name that does not match the shop owner
Do not relist under a different titleYour licence or authorisation for the design, if anyRelisting the reported item with a changed title
Consider contacting the rights ownerProof of your own prior use or registration where you hold the rightFailing to disclose a linked shop or household account

Frequently Asked Questions

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